Cartel Menswear is a recently established fashion retailer originating in the Northeast of England. They stock a range of luxury brands which sit alongside new, up and coming labels to create a diverse shopping experience.
Cartel required a style which suited the high end brands they stock. That was as much info as the Rethink team needed in order to get started.
Chav Chic was the phrase that sprung to mind during our reasearch. We created a minimal but self-asserting emblem that was perfectly suited to our perception of the Cartel clients. As well as branding & print work, Rethink created a landing page to help Cartel gather subscribers based on the Wordpress Platform.